Privacy policy

Introduction

With the following privacy policy, we want to inform you about which types of your personal data (hereinafter also referred to as "data") we process for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both within the scope of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (collectively referred to as "online offering").

The terms used are not gender-specific.

Date: July 31, 2023

Table of Contents

Person in charge

Rudolf Schermann
Mariengrund 5
A-7344 Stoob

Email Address: support@ufash.com

Legal Notice

Overview of Processing Operations

The following summary outlines the types of data processed, the purposes for which they are processed, and refers to the data subjects.

Types of Data Processed

  • Inventory data.
  • Payment data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta-/communication data.

Categories of Data Subjects

  • Customers.
  • Communication partners.
  • Users.

Purposes of Processing

  • Provision of contractual services and customer service.
  • Contact requests and communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Administration and answering of inquiries.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offer and user-friendliness.
  • Information technology infrastructure.

Relevant Legal Bases

In the following, you will receive an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection regulations may apply in your or our country of residence. If more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
  • Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party, or to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) - The processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject that require protection of personal data.

In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Austria. This includes in particular the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act - DSG). The Data Protection Act contains in particular special regulations on the right to information, the right to rectification or deletion, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases.

Safety Measures

We take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with legal requirements, taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of processing, as well as the different likelihoods and severity of the threat to the rights and freedoms of natural persons.

These measures include in particular the safeguarding of the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to them, their input, their dissemination, the assurance of their availability and their separation. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data and responses to data threats. We also take into account the protection of personal data already in the development or selection of hardware, software and procedures, in accordance with the principle of data protection, through technology design and through data-protection-friendly default settings.

SSL encryption (https): To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that the data is transmitted to other places, companies, legally independent organizational units or persons, or that it is disclosed to them. Recipients of this data may include service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and in particular conclude appropriate contracts or agreements that serve the protection of your data with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies, this only occurs in compliance with legal requirements.

Subject to express consent or contractually or legally required transmission, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of Data

The data processed by us are deleted in accordance with the legal requirements as soon as their processing-allowed consents are revoked or other permissions lapse (e.g., if the purpose of processing this data has lapsed or they are not necessary for the purpose). If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted to these purposes. That is, the data are blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Our privacy notices may also contain further information on the retention and deletion of data, which primarily apply to the respective processing.

Use of Cookies

Cookies are small text files, or other storage markers, that store information on devices and read information from devices. For example, to store the login status in a user account, a shopping cart content in an e-shop, the accessed contents or used functions of an online offer. Cookies can also be used for different purposes, e.g. for the functionality, security and comfort of online offers and the creation of analyses of visitor flows.

Information on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, unless this is not legally required. Consent is particularly not necessary if the storage and reading of information, including cookies, are absolutely necessary to provide users with a telemedia service (i.e. our online offer) that they expressly wish. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Information on legal bases under data protection law: The data protection legal basis on which we process the personal data of users with the help of cookies depends on whether we ask users for consent. If users agree, the legal basis for the processing of their data is the declared consent. Otherwise, the data processed with the help of cookies is based on our legitimate interests (e.g. in the economic operation of our online offer and its improvement) or, if this is done in the course of fulfilling our contractual obligations, when the use of cookies is necessary to fulfill our contractual obligations. We explain for what purposes the cookies are processed by us in the course of this data protection declaration or in the context of our consent and processing processes.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device has been closed. This can, for example, store the login status or display preferred content directly when the user visits a website again. Similarly, the user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and duration of storage of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and the storage duration can be up to two years.

General information on revocation and objection (Opt-Out): Users can revoke their given consents at any time and also lodge an objection to the processing in accordance with legal provisions under Art. 21 GDPR. Users can express their objection via the settings of their browser, e.g. by deactivating the use of cookies (however, this may also limit the functionality of our online services). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Further information on processing processes, procedures and services:

  • Processing of cookie data based on consent: We use a procedure for cookie consent management, in the course of which the consents of users to the use of cookies, or the processing and providers mentioned in the course of the cookie consent management procedure, are obtained, managed and revoked by users. The declaration of consent is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user, or his/her device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of storage of consent can be up to two years. A pseudonymous user identifier is formed and stored together with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and used end device.
  • Complianz: Cookie consent management; Service provider: Hosted locally on our server, no data transfer to third parties; Website: https://complianz.io/; Privacy Policy: https://complianz.io/legal/; Further information: An individual user ID, language and types of consent and the time of their submission are stored on the server side and in the cookie on the user's device.

Use of Online Platforms for Offer and Distribution Purposes

We offer our services on online platforms that are operated by other service providers. In this context, in addition to our privacy notices, the privacy notices of the respective platforms apply. This is particularly relevant in terms of the execution of the payment process and the procedures for reach measurement and interest-based marketing used on the platforms.

  • Type of data processed: Inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contact data (e.g., e-mail, telephone numbers); contract data (e.g., subject matter of the contract, duration, customer category); usage data (e.g., websites visited, interest in content, access times); meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Customers.
  • Purposes of processing: Provision of contractual services and customer service; marketing.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures, and services:

Provision of the Online Offer and Web Hosting

We process the data of users in order to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to transmit the content and features of our online services to the user's browser or device.

  • Type of data processed: Usage data (e.g., websites visited, interest in content, access times); meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers etc.)); security measures.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures, and services:

  • Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also known as "web hoster"); Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". Server log files can include the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, a report of successful retrieval, the type and version of the browser, the user's operating system, the referrer URL (the previously visited page), and usually IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to avoid overloading the servers (especially in case of abusive attacks, known as DDoS attacks), and to ensure the load on the servers and their stability; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Data deletion: Logfile information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidence purposes is excluded from deletion until the final clarification of the respective incident.

Blogs and Publication Media

We use blogs or similar online communication and publication tools (hereinafter "Publication Medium"). The data of the readers is processed for the purposes of the publication medium only insofar as it is necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium in the context of these data protection notices.

  • Types of data processed: Inventory data (e.g., names, addresses); contact data (e.g., email, phone numbers); content data (e.g., entries in online forms); usage data (e.g., visited websites, interest in content, access times); meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service; feedback (e.g., collection of feedback via online form); provision of our online offer and user-friendliness; security measures; administration and answering of inquiries.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Comments and posts: If users leave comments or other contributions, their IP addresses can be stored on the basis of our legitimate interests. This is done for our security in case someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we can be held liable for the comment or post and are therefore interested in the identity of the author. Furthermore, we reserve the right to process the users' data for spam detection on the basis of our legitimate interests. On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of the users for their duration and to use cookies to avoid multiple votes. The information provided in the context of comments and contributions about the person, any contact and website information as well as the content information are stored by us permanently until the users object; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Contact and Inquiry Management

When contacting us (e.g., via contact form, email, phone, or via social media) and within the context of existing user and business relationships, the details of the inquiring persons are processed to the extent necessary to respond to the contact inquiries and any requested measures.

The response to contact inquiries and the management of contact and request data within the framework of contractual or pre-contractual relationships is done to fulfill our contractual obligations or to respond to (pre)contractual inquiries and otherwise based on the legitimate interests in responding to the inquiries and maintaining user or business relationships.

  • Types of data processed: Contact data (e.g., email, phone numbers); content data (e.g., entries in online forms); usage data (e.g., visited websites, interest in content, access times); meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Communication partners.
  • Purposes of processing: Contact inquiries and communication; administration and answering of inquiries; feedback (e.g., collection of feedback via online form); provision of our online offer and user-friendliness; provision of contractual services and customer service.
  • Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Contact form: When users contact us via our contact form, email, or other communication channels, we process the data communicated to us in this context to handle the communicated request. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, insofar as this is necessary for their fulfillment, and otherwise on the basis of our legitimate interests and the interests of the communication partners in answering the concerns and our legal retention obligations; Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Newsletter and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described during the registration process, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.

Basically, it is sufficient to provide your e-mail address to subscribe to our newsletters. However, we may ask you to provide a name for personal address in the newsletter, or other information if necessary for the purposes of the newsletter.

Double opt-in procedure: The subscription to our newsletter generally takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Likewise, any changes to your data stored with the shipping service provider are logged.

Deletion and restriction of processing: We may store unsubscribed e-mail addresses for up to three years based on our legitimate interests before we delete them, in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense of claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address for this purpose alone in a blacklist (so-called "blocklist").

The logging of the registration process is based on our legitimate interests for the purpose of proving its proper execution. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Contents:

Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g., names, addresses); contact data (e.g., e-mail, telephone numbers); meta/communication data (e.g., device information, IP addresses); usage data (e.g., websites visited, interest in content, access times).
  • Persons affected: Communication partners.
  • Purposes of processing: Direct marketing (e.g., by e-mail or mail).
  • Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
  • Possibility to object (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e., revoke your consents, or object to further receipt. You can find a link to cancel the newsletter either at the end of each newsletter or you can use one of the above contact options, preferably e-mail, for this purpose.

Additional information about processing processes, procedures and services:

  • Measurement of opening and click rates: The newsletters contain a so-called "web-beacon", i.e., a pixel-sized file that is retrieved from our server, or, if we use a shipping service provider, from its server when the newsletter is opened. During this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our newsletters based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened and when they are opened. Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Advertising communication via e-mail, mail, fax or telephone

We process personal data for the purposes of promotional communication, which can be done via various channels, such as e-mail, telephone, mail or fax, in accordance with legal requirements.

Recipients have the right to revoke consents granted at any time or to object to promotional communication at any time.

After revocation or objection, we store the data necessary to prove the previous authorization for contacting or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense of claims. Based on the legitimate interest to permanently respect the revocation or objection of users, we also store the data necessary to prevent renewed contact (e.g., depending on the communication channel, the e-mail address, telephone number, name).

  • Types of data processed: Inventory data (e.g., names, addresses); contact data (e.g., e-mail, telephone numbers).
  • Persons affected: Communication partners.
  • Purposes of processing: Direct marketing (e.g., by e-mail or mail).
  • Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Web Analysis, Monitoring, and Optimization

The web analysis (also referred to as "reach measurement") is used to evaluate the visitor flow of our online offer and can include behavior, interests, or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or contents are most frequently used or invite for reuse. We can also understand which areas need optimization.

In addition to web analysis, we can also use testing procedures to, for example, test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles can be created for these purposes, i.e., data summarized in one usage process, and information can be stored in a browser or device and read from it. The collected information includes especially visited websites and elements used there as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have agreed to the collection of their location data vis-à-vis us or the providers of the services we use, location data can also be processed.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of users (such as e-mail addresses or names) are stored in the context of web analysis, A/B testing, and optimization, but pseudonyms. That means, neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

  • Types of data processed: Usage data (e.g., visited websites, interest in content, access times); Meta-/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles); Tracking (e.g., interest-/behavior-related profiling, use of cookies); Provision of our online offer and user-friendliness.
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Additional information on processing processes, procedures, and services:

Online Marketing

We process personal data for online marketing purposes, which may in particular include the marketing of advertising spaces or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the data relevant to the display of the aforementioned content is stored about the user. This data may include, for example, viewed content, visited websites, used online networks, but also communication partners and technical information, such as the browser used, the computer system used, as well as data on usage times and used features. If users have agreed to the collection of their location data, this data may also be processed.

We also store the IP addresses of users. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as email addresses or names) are stored within the scope of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing methods, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or using similar methods. These cookies can generally also be read out on other websites that use the same online marketing method, analyzed for the purpose of displaying content, supplemented with further data, and stored on the server of the online marketing method provider.

Clear data can be assigned to the profiles in exceptional cases. This is the case when the users are, for example, members of a social network whose online marketing method we use and the network links the profiles of the users with the aforementioned information. We ask users to note that they can make additional agreements with the providers, for example, by giving consent during registration.

We generally only have access to aggregated information about the success of our advertisements. However, we can check within the scope of so-called conversion measurements which of our online marketing methods have led to a so-called conversion, i.e., for example, to a contract conclusion with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that the cookies used are stored for a period of two years.

  • Type of data processed: Usage data (e.g., visited websites, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
  • Persons affected: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest/behavioral profiling, use of cookies); Marketing; Profiles with user-related information (creating user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Right to object (Opt-Out): We refer to the data protection notices of the respective providers and the opt-out options provided by the providers (so-called "Opt-Out"). If no explicit opt-out option has been specified, there is the option, on the one hand, to disable cookies in your browser settings. However, this may limit the functionality of our online offer. We therefore recommend in addition the following opt-out options, which are offered in a summary for respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Presence in Social Networks (Social Media)

We maintain an online presence within social networks and process user data in this context to communicate with the users active there or to offer information about us.

We point out that user data can be processed outside the European Union. This may pose risks for users because, for example, the enforcement of user rights could be made more difficult.

Furthermore, users' data are usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. These user profiles can in turn be used to place advertisements inside and outside the networks that presumably correspond to the interests of the users. As a rule, cookies are stored on users' computers for these purposes, in which the usage behavior and interests of the users are stored. Furthermore, data can also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing forms and the possibilities for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of user rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the users' data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

  • Type of data processed: Contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Contact requests and communication; feedback (e.g. collecting feedback via online form); marketing.
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures, and services:

  • Instagram: Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.
  • Facebook Pages: Profiles within the social network Facebook - We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to our Facebook page (so-called "fan page"). These data include information about the types of content users view or interact with, or the actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices users use (e.g. IP addresses, operating system, browser type, language settings, cookie data; see "Device Information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analysis services, so-called "Page Insights", to page operators, so that they gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook ("Information about Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), in which, in particular, it is regulated which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of the data subjects (i.e., users can, for example, send information or deletion requests directly to Facebook). The rights of users (especially to access, deletion, objection, and complaint to the competent supervisory authority) are not limited by the agreements with Facebook. Further information can be found in the "Information about Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Standard contractual clauses (guaranteeing data protection level when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Agreement on shared responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data. The shared responsibility is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular involves the transmission of the data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

Plugins and embedded features and content

We incorporate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be graphics, videos or city maps, for example (collectively referred to as "content").

The integration always requires that the third-party providers of this content process the users' IP addresses, as without the IP address they could not send the content to their browser. The IP address is therefore necessary for the presentation of this content or functions. We strive to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as the visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, visiting time, and other information about the use of our online offer, and may be linked to such information from other sources.

  • Types of data processed: Usage data (e.g., websites visited, interest in content, access times); Meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Google Fonts (reference from Google Server): Obtaining of fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform presentation and consideration of possible licensing restrictions. The IP address of the user is communicated to the provider of the fonts so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, used hardware) are transmitted, which are necessary for the provision of the fonts depending on the devices used and the technical environment; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy policy: https://policies.google.com/privacy.

Changes and updates to the privacy policy

We kindly ask you to regularly inform yourself about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require a participation action on your part (e.g. consent) or another individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to check the information before making contact.

Rights of the data subjects

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, which is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct advertising, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this applies also to profiling, insofar as it is connected with such direct advertising.
  • Right to revoke consents: You have the right to revoke consents at any time.
  • Right to information: You have the right to request confirmation as to whether relevant data are being processed and to be informed about these data and to receive further information and a copy of the data in accordance with legal requirements.
  • Right to correction: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the correction of incorrect data concerning you.
  • Right to deletion and limitation of processing: You have the right, in accordance with legal requirements, to demand that data concerning you be deleted immediately, or alternatively, to demand a limitation of the processing of the data in accordance with legal requirements.
  • Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, common and machine-readable format in accordance with legal requirements or to request their transmission to another controller.
  • Complaint to the supervisory authority: You have, notwithstanding any other administrative or judicial remedy, the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the provisions of the GDPR.

Definitions of Terms

In this section, you will find an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are mainly defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, however, are primarily intended to aid understanding. The terms are sorted alphabetically.

  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or simply "profiles", includes any type of automated processing of personal data that consists in using this personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this can include different information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.). Profiling often involves the use of cookies and web beacons.
  • Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and may include the behaviour or interests of visitors to certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, determine at what time visitors visit their website and what content they are interested in. This allows them to better tailor the content of the website to the needs of their visitors. For reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offer.
  • Tracking: "Tracking" refers to the ability to monitor the behavior of users across multiple online offers. As a rule, behavioral and interest information about the online offers used is stored in cookies or on the servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
  • Controller: The "controller" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: "Processing" is any operation or set of operations carried out with or without the aid of automated procedures in connection with personal data. The term is broad and includes virtually any handling of data, whether it be collecting, evaluating, storing, transmitting, or deleting.